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A Fresh Look at the Mobile Business
Yoyoor Presents "Fresh Cake" at CITIC09, Giving a Surprise Piece of Advice to Everyone

JAN 8, 2009 BEIJING – The China Inbound Tourism Industry Conference & The 2nd China Inbound E-Commerce Summit on Inbound Tourism has begun at the Beijing Marriott Hotel Great Wall. Yoyoor CEO Joss Shen gave a keynote speech at the event entitled “Sharing the Overseas Visitor Cake— Easily Satisfying the Increasing Requirements of Overseas Tourists”. The fresh topic and innovative thinking was a surprise for all in attendance. After Mr. Shen’s address, a lot of attendees came to him to ask for more statistics and explanations, and also expressed their hopes for cooperation within the industry. Attendees responded that while worrying about the financial crisis’s impact on business, they had not thought to explore the huge and unaddressed market potential of the foreign tourist market in China. Nobody had thought of phone rental as a business.

What exactly is the cake that Yoyoor can offer the tourism industry in China? It is not more attraction recommendations nor new travel itineraries, but rather something that can be take advantage of both the mobile phone and travel industries— Yoyoor’s Yofone. According to TNS Canadian Facts based on a survey conducted in 30 countries, an average of 80% of the world is accustomed to using mobile phones. But because of different mobile networks and other factors, overseas visitors to China discover that either their mobile phones do not work at all in China, or they are victim to huge international roaming and calling fees to use their phone within the country. This not only inconveniences overseas visitors, but also makes it more difficult for tour group companies to manage their travelers in assisting them with calling home, traveling between attractions or seeking help.

According to Yoyoor’s market research, by harnessing this new market, the nationwide mobile market can increase earnings by as much as 5 billion RMB. With this unique market and obvious potential, Yoyoor has already designed and developed the Yofone mobile. Modeled to offer easy support, Yofone has unique payment and fee calculation technology. After a travel agent rents the phone to a subscriber, they do not need to have the China Mobile or China Unicom office enter their phone into the network, but can instead directly create an account using the phone. Moreover, Yofone has a running fee calculator and lets travel agencies designate airtime rates and offer airtime recharge services.

Besides a great phone for overseas visitors, Yoyoor also provides a global SIM card offering free received calls from 50 countries.

Founded in 2007, as a U.S. corporation with branch offices located in major cities in China, Yoyoor Inc. is a leading provider of travel assistance services to foreign visitors in China. Yoyoor is currently the only company in China offering mobile services with English-speaking travel help operators for overseas visitors to China. Yoyoor is already available from over 200 travel agencies, hotels and airlines in China. For more information, please contact Yoyoor at 400-672-YOYO.

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